The Walking Dead cast have made themselves very public and have done many interviews, panels and talks. One panel they were one, which could be one of the most successful things they have done to advertise the show was to appear at Comic Con 2012. Comic Con travels through America to show case new movies, Tv shows and lots more and sees over 125,000 people in each city.

With The Walking Dead making an appearance at Comic Con, showing trailers, answering question and signing autographs is a great way to hook new viewers and reassure the old ones. This is great for personalising the cast and meeting the famous survivors, this would have to be one of the best things they could have done to help increase viewers and with the US viewers of season 2 being an average around 8 million, the first episode of season 3 rising to 10.87 million viewers only in the US I believe this panel made a great impact.

Along with personalising the cast by joining a panel, some of The Walking Dead cast have also had interviews  with magazines to answer any personal or Walking Dead related question. By using a form of traditional media ie. print, improves awareness and widens their marketing ads. Also by doing this it prompts people to purchase the magazine to find out any goss or important information about the upcoming season. This is another great tactic used by AMC to increase viewers, with a total circulation estimated for 2012 to be around 1,780,000 in the US this could create great awareness for the show. With the front covers being interesting and not dull it could also bring some new viewers in.

References

The Walking Dead at the 2012 Comic Con in San Diego | 401AK47 | A Zombie Survival Plan. 2012. The Walking Dead at the 2012 Comic Con in San Diego | 401AK47 | A Zombie Survival Plan. [ONLINE] Available at: http://401ak47.com/the-walking-dead-at-the-2012-comic-con-in-san-diego/. [Accessed 30 October 2012].

‘The Walking Dead’ Season 3 Covers ‘Entertainment Weekly’ Magazine | Pink is the New Blog. 2012. ‘The Walking Dead’ Season 3 Covers ‘Entertainment Weekly’ Magazine | Pink is the New Blog. [ONLINE] Available at: http://www.pinkisthenewblog.com/2012-08-22/the-walking-dead-season-3-covers-entertainment-weekly-magazine. [Accessed 31 October 2012].