With The Walking Dead already into its fourth week of viewing and getting over 10 million viewers just in the US, I believe they have gathered their audience and fans, with The Walking Dead being the most watched drama series episode in basic cable history (Chitwood, 2012). Though with this said they still have to reinforce the show by reminding the audience when the show is on while also showing snippets of the next episode, luring viewers in to watch.

But before all this AMC had to promote The Walking Dead through Foxtel with ads and trailers. Ads and trailers are one of the exciting marketing campaigns for fans and viewers as they can see shorts of the show and are able to get excited also helping to set the tone for the new season to come. With all their ads and posters they have stayed very integrated in the fact that the prison is always the background keeping the same "vibe" with all the advertisements, though with each poster showing new scenery or characters. 

The new tag line "Fight the Dead. Fear the Living" has been integrated throughout all their trailers and ads. With this being constantly reiterated throughout campaigns this allows all their campaigns to be integrated with each other, though I do believe they should of used it more on the posters and billboards to further integrate the campaigns. The prison has also been further integrated into the ads.

                                     

                                     

Trailers were shown at the Comic Con event following the panels interviews. This allowed an extended view at the season, to help increase awareness. This campaign helped improve the panels interviews by showing them first views of the trailer. I believe this also had a great effect on campaign as not only does it excite fans well known to the series but also it creates interest in new to the season fans.

Further integrating the tag line and the prison scenery shown in all campaigns. I believe the campaigns have been well integrated within each other, though should have used the tag line in billboard advertisements and posters to keep the same feel for the campaigns. Using this type of digital media is pretty common these days and is now becoming the norm, though is still effective.

                                   

References

Sunday TV Ratings: THE WALKING DEAD Shatters Records, ONCE UPON A TIME Down, REVENGE and THE MENTALIST Up | Collider. 2012. Sunday TV Ratings: THE WALKING DEAD Shatters Records, ONCE UPON A TIME Down, REVENGE and THE MENTALIST Up | Collider. [ONLINE] Available at: http://collider.com/ratings-the-walking-dead/203175/. [Accessed 23 November 2012].
The Walking Dead Season 3 Comic-Con Trailer - YouTube. 2012. The Walking Dead Season 3 Comic-Con Trailer - YouTube. [ONLINE] Available at: http://www.youtube.com/watch?v=ShQz68Zkb3Y. [Accessed 06 November 2012].


The Walking Dead Season 3 TV Spot 1 (2012) - http://film-book.com - YouTube. 2012. The Walking Dead Season 3 TV Spot 1 (2012) - http://film-book.com - YouTube. [ONLINE] Available at: http://www.youtube.com/watch?v=d0SQBlBeCHU. [Accessed 06 November 2012].

Walking Dead Season 3 New TV Spot - YouTube. 2012. Walking Dead Season 3 New TV Spot - YouTube. [ONLINE] Available at: http://www.youtube.com/watch?v=4Iin5fEWCBc&feature=related. [Accessed 06 November 2012].