With all this in mind, The Walking Dead and AMC have done everything possible to market and advertise their show,  some more memorable than others, though did not go over board. The proof is in the numbers with season 1 of The Walking Dead racking up an average of 5 million (US), season 2 gaining to an average of 6-7million (US) and with all the marketing and awareness AMC and The Walking Dead have created season 3 have escalated to an average of 10 million just in the US. This is surely a result of all the marketing and awareness they have done attending Comic Con interviews, creating games and so on. Reaching out to different generations that live on the computer and not the T.v or outside advertising is the core problem of marketing in this age and I believe The Walking Dead team have successfully done this. The proof is in the numbers.