One of the last campaigns I would like to analysis is their attempts at some experiential marketing campaigns. These campaigns were undertaken before season 3 of The Walking Dead to expand the awerness of the show and to get a message out to the consumers. One of the campaigns was a protest against DISH Network after the television provider moved AMC to a different channel then ultimately dropped it entirely (Garun, 2012). Though this technically was a protest it could also be seen as a side attempt to explore the awareness of the show. This protest/campaign involved putting zombie makeup on civilians and letting them lose in New York. The reason it might be another marketing strategy along with a protest is they did the same thing using a marketing company called TCOB, this campaign was very similar, dressing people up in zombie costumes and letting them out to promote the new season, this happen in american, hong kong and many more. Though another reason why it could only be a protest is that there is no signage or awareness throughout the video to establish it is a Walking Dead marketing campaign. Below is the protest. With the protest not being very integrated with the rest of the campaign I would say it was more of an actual protest, than a marketing campaign.

The actual marketing campaign done by TCOB is below and you can clearly establish signage and awareness of the show and that their promoting the new season.  

Below is the same campaign in New York, again you can clearly establish the promoting of the season.

                                      

This campaign is very well integrated with the new season and the show, showing posters and ads throughout the video and and have made sure it is on display throughout the area. This campaign is one of my favourites as Madison Sqaure Garden is always busy and many of the commuters become desensitised and filter all the marketing and advertising campaigns throughout the area as they would probably pass through everyday, where this would grab everyones attention and as you can see people taking videos and photos which would then later be loaded up on youtube and Facebook further expanding the campaign and not to mention word of mouth, the conversations people would have over the next couple of weeks...

The last campaign I really enjoyed was a food truck that traveled around the UK, it had The Walking Dead advertisement all over it and sold English delicacies for example brains, fried brains, feet, thyroid nuggets and so on...
The Gory Gourmet truck is, of course, one of many promotional stunts to promote the release of the season 2 DVD and Blu-ray (in the UK) and season 3 of The Walking Dead, (TechTrends, 2012). This is a great way to expand the awareness, like with the zombies invading New York and Hong Kong, its not something you see everyday, it would catch peoples eye. Word of mouth would be the highlight here having people talk about this taking photos and videos and uploading them. Though not very well integrated with the other campaigns, it still has the branding of The Walking Dead so people can establish the show.

References 

AMC protests Dish Network drop by plaguing NYC with zombies | Digital Trends. 2012. AMC protests Dish Network drop by plaguing NYC with zombies | Digital Trends. [ONLINE] Available at: http://www.digitaltrends.com/home-theater/amc-protests-dish-network-drop-by-plaguing-nyc-with-zombies/. [Accessed 18 November 2012].

Marketing, The Walking Dead hits the streets, HONG KONG, MEDIA, Campaigns, Experiential, | Market-interactive.com. 2012. Marketing, The Walking Dead hits the streets, HONG KONG, MEDIA, Campaigns, Experiential, | Market-interactive.com. [ONLINE] Available at: http://www.marketing-interactive.com/news/36069. [Accessed 18 November 2012].

the walking dead zombies new york cab the scariest tv shows photo | Posh24.com. 2012. the walking dead zombies new york cab the scariest tv shows photo | Posh24.com. [ONLINE] Available at: http://www.posh24.com/photo/1201896/the_walking_dead_zombies_new_y. [Accessed 18 November 2012].

Want to eat like a zombie? The Walking Dead food truck hits UK with some gnarly meals | Tech Trends. 2012. Want to eat like a zombie? The Walking Dead food truck hits UK with some gnarly meals | Tech Trends. [ONLINE] Available at: http://tech.mediapremium.info/lifestyle/want-to-eat-like-a-zombie-the-walking-dead-food-truck-hits-uk-with-some-gnarly-meals/. [Accessed 18 November 2012].