With Facebook being home to billions of people, you would be crazy not to put your company or product on it. With companies now realising the effects that Facebook has, more and more companies are creating profiles as new age marketing campaign. With The Walking Dead having a Facebook page it allows fans to interact and have their own say on what happened. It also has behind the sense you can watch and quiz's that can be taken. By doing this it allows fans to personalise themselves with the show and its creators. Having this page and the Facebook social game it further extends the awareness of the show, by using non traditional media this extends to the newer generation that don't watch Tv or listen to radio and stream the Tv series from the net, which could possibly be one of the biggest markets including myself. Below is an ad they posted to celebrate 10 million followers, they now have over 12 million. This is now becoming the basis of all marketing campaigns, in this day and age its the new top marketing tool. The Facebook page is well integrated with the rest of the campaigns as it is constantly posting the new campaigns and photos. Using social networking to help market the show it allows a further extension to their fans.

The Walking Dead website (http://www.amctv.com/shows/the-walking-dead) not only contains behind the scenes videos, photos and so on, but also has games, blogs, interviews, newsletters, shops, cast information and extras. This means fans have constant updates on episodes and events, though it isn't as personalised as their Facebook page where fans can write back. Though the site is completely integrated with the rest of the campaign keeping the tag line and the prison in site and well established. As you can see the billboard used to advertise the season, is the background to the website keeping them integrated.

References 

. 2012. . [ONLINE] Available at: https://www.facebook.com/appcenter/amcwalkingdeadgame?fb_source=search&redirect_uri=https%3A%2F%2Fapps.facebook.com%2Famcwalkingdeadgame%2F%3Ffb_source%3Dsearch&fref=ts. [Accessed 12 November 2012].

Cassie Carnage's House of Horror: 'The Walking Dead' Facebook Ap. 2012. Cassie Carnage's House of Horror: 'The Walking Dead' Facebook Ap. [ONLINE] Available at: http://cassieshouseofhorror.blogspot.com.au/2012/09/the-walking-dead-facebook-ap.html. [Accessed 12 November 2012].

The Walking Dead - New to Show – AMC . 2012. The Walking Dead - New to Show – AMC . [ONLINE] Available at: http://www.amctv.com/shows/the-walking-dead/new-to-show. [Accessed 24 November 2012].